The three Leo Burnett icons which would relay all the new information about the upcoming intranet transition. The glasses served as our IT companion, the apple as our guide, and the pencil as comic relief.
A web video series would have the three icons help people with any questions they had about the new intranet.
The interactive video was a way to create simple instruction to the site which would then be easily translated into other languages for the international offices.
Teaser posters for the launch.